Steve “Capo” Newland

Biography

Las Vegas entrepreneur and marketing guru, Steve “Capo” Newland, has been consistently behind the scenes pushing buttons behind some of the largest brands/name on social media. Originally from Willingboro New Jersey, but calls Atlanta home, began his industry rise dating back to Tokyo, Japan back in 2006, where he was a key member and mentor of the well know record label, Private Club Records and their flag ship artists Madeintyo (Made in Tokyo) and 24Hours, the brother rap duo.

Capo, was influential to the development of several artists on the label, along with many others, helping guide and support careers of artists like, Rich The Kid, Lil Scrappy, the late Speaker Knockerz, and more. Capo who gives credit to his cousin Halim Rice, an label executive and manager for Rap Icon, 50 Cent and G-Unit Records, as teaching him the music industry from the inside out.

After serving his country in the United States Air Force, as a active duty military member in 2005, Capo, quickly turned his attention to becoming active part of the music industry. Coordinating and Tour Managing several international tour’s / events,  with such artists as The Game, Juicy J, 24Hrs, Waka Flocka, Lil’ Jon,  and Asap Mob around the world. Fast forward to present day, the bad boy of digital marketing, transitioned from Tour Management / Executive to Marketing Guru and Branding Expert.

Newland, built his current agency “IMS Marketing” in 2017, and has since become a power house in the social media world. There isn’t many agencies out there with a client list as long as “IMS” long list of who’s who, using Steve Newland and Team for their services. “IMS” was part of the social media promotion teams for the famous “Pop Eye’s Chicken Sandwhich” fiasco of 2019 that took social media by storm. No longer focused on just the music industry, Capo, has been apart and responsible for bringing some of the best new products and entertainment to the eyes of Millions of social media users.

Newland’s agency, manages and controls well over 10,000 social media accounts for celebrities, businesses, musicians, and entertainers world wide. Newland credits his business partners, and clients for his success and quick rise to social media dominance. “We’ve perfected our system, and the results prove it. Our clients never have to look outside of “IMS MARKETING” for their social media and public awareness campaigns.”  2020 has proved no different as Newland, is preparing to launch his new marketing firm with friend and business partners Pierre Balian & Kyle Treadwell with a new home office based in Las Vegas, NV.